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Inbound LinksInbound Links: The total number of websites that have a link or links to a specific website. While there are many different ways to get the best position within a search engine for a website, the best methodology is not to maximize just one. If a website is truly optimized for Search Engine marketing that website is designed and written to out perform the competition in all ways and means. Inbound links can be used to obtain a top position within Search Engines but more importantly inbound links can be a powerful position multiplier for a complete -- perfectly optimized website. Obtaining inbound links is a time consuming task and requires a dedicated and precise effort. Because of the importance plus the difficulty there are many individuals and companies which solicit services to accomplish this function. Also, many SEO companies focus the major function of the service on this single task to the exclusion of all other optimization requirements. Inbound links are important but inbound links are not everything that is required to maximize Search Engine marketing efforts. Inbound links in combination with the link exchange effort of a website can be measured by the website PageRank (PR) value. Think of the PR value as extra credit for the core requirements of website ranking. All major search engines and directories use the PR system, but each has a unique method of scoring the PR value. If, for example, Yahoo! has evaluated your home page and given it a score of 210, and the PR of the website is 4 than the total score for the page would be 210 + 4 = 214. This is a simplified example of course, but the concept of PR and the importance and function of inbound links are easily understood. Some inbound links will result when a webmaster of a website decides to add a link from a page on their site to your website. This is ideally the only valuable or true inbound link by Search Engine standards. However, this is not the ideal method from a competitive position. From a competitive strategy your website must out perform the competition in all possible areas of Search Engine positioning including inbound links. To increase the website PR value requires an increase in inbound links. For Google the PR value ranges from a 0 to a 10 with 0 being the lowest score. Actual page rank is increased as shown below:
To obtain the minimum PR5 I suggest for a website home page requires an actual PageRank score of 626, and for most businesses a PR6 is required to outpace the competition and requires a PageRank score of 3,126. You should now understand why the effort for obtaining inbound links is time consuming and requires a dedicated and precise effort. When you hire me to provide this strategic advantage you have provided your business with both the dedicated and the precise inbound link effort that will beat your competiton.
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