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Small Business Consultant Making A Business Web Site Work For many of us the Internet can be a mystery when it comes to making money from our web sites. From understanding marketing opportunities to learning where to go for leads, it can all be frustrating or at least a maze of sources. If you research methods or sources of marketing and traffic you will find thousands of people offering help and advice, just like me on this page of information. The single best source of marketing and leads on the Internet is Internet Search Engines and Directories. Statistics show that 85% of all traffic to web sites originates from Search Engines. At the top of traffic providing Search Engines are Yahoo!, Google, MSN, and AOL Search. The simple part of the equation than is to spend fully 85% of your marketing strategy on Search Engine marketing. The difficult part of the strategy is understanding how to get top placement for your web business in the search engines. With 85% of the Internet traffic coming from the Search Engines you absolutely must understand, design, and perfectly coddle to the Search Engine demands. Your web business will not do well otherwise. Each Search Engine has a unique method for finding web sites (crawling) classifying those web sites (ranking) and providing information for each search – search engine results page -- (SERP). The method for discovering web sites is often accomplished automatically. The search engines have developed a sophisticated program which essentially travels the Internet framework of DNS records and/or follows links from one web site to another. These programs are called spiders or some experts refer to them as bots. When a spider crawls a web site it compares elements contained in the web site to the spider program criteria. The information gathered is then stored in the Search Engine database. Other Search Engines use human editors to examine web sites. These human edited Search Engines are actually not Search Engines at all they are actually refereed to as Directories. However, with few exceptions, most discussions about Search Engines group both human edited and spider types together. Whether from a human editor or from a spider, once the web site has been added to the database a mathematical procedure (algorithm) is applied. The math used is fairly sophisticated in that it includes dozens of elements in the formula. To make matters worse, each Search Engine uses a unique formula. The purpose of the algorithm is to evaluate what the web site and the individual pages contained within the site is about. Or more succinctly, if a Search Engine customer performs a search, when should the database provide your web site and which page from your site to that customer? The algorithm will evaluate not only what your web page is about, but also it will compare your web pages to all other web sites which also provide information on the same or similar subject. This is the area of competition for your business. Your competition will either win the top placement in SERPs, or you will win. This is the competitive advantage I provide you. The game is not just about quality of service and products, pricing structure, brand name recognition, or exceeding customer expectations. If the customer doesn’t find your business in the SERP the customer will never get a chance to know your business attributes at all. Even though each Search Engine carefully guards the exact formula used in their algorithm, with experimentation, experience, a good understanding of both math and Internet methodology, a professional Internet business development and promotions service can guide your business to out perform your competition for this valuable source of Internet traffic. Services in this area of concentration are becoming popularly referred to as Search Engine Optimization (SEO) and Search Engine Marketing (SEM) service providers. Now that you realize how critical the Search Engines are to your Internet business success – sales and profits – you have two distinct choices available. First is to do the research yourself: to understand the specific requirements each Search Engine sets for web sites, experiment with web site design and elements to discover how the algorithms rate your site and each page within your site, and discover dozens of valuable tools and information sources to keep up with the constantly changing criteria from each Search Engine. The second choice is to select an SEM/SEO service that will drive your web business to the top and keep your business competing at the top of SERPs. If you choose option one you will find many sources of information and advice throughout my site. If you choose the second option, and I hope you will, than you have chosen to use my service -- a wise choice I must say. I am very competitive, I like nothing more than winning, and my experience with business, the Internet, and mathematics are a winning combination for you and your business. Let’s get to work. Business Plans and Strategies Marketing and Promotions Measuring Business Performance Continuous Improvement Analysis, Verification, Testing Web Design and Promotions
Call me with any questions and for help making your business more profitable: Small Business Making More Profits With an Analyst Consultant.What My Service Provides: What I offer you is the benefit of my experience and education. As I have explained through the About Me portion of the site I have vast experience and education with the business world. My specialty is in statistical analysis which has proven to be a valuable;e resource to my business and those I have worked with. I know the majority of people do not like math and generally feel uncomfortable using it. Many people have had a statistics course in high school and/or college and found the subject interesting, but difficult to understand the application. That's my resource for you: I understand the principles and the applications. Combine a practical sense for business, years of experience running my own businesses, and the added benefit of using real logic from the hard sciences to determine -- competitive advantage -- profit gains -- marketing strategies -- and new ventures. That's what I offer to you. Let me help you determine the right business market for a start up or to analyze your best direction for profits from your existing business. If you are struggling for growth, if your business has platoed, or you just want to rocket past your competition, give me a call to put me to work. Search Engine Optimization For your Internet Business When You Call: I use the Ingenio services to handle all of my incoming business phone calls. There is a charge for the call and this serves as a retainer fee. After we discuss your business plans and needs we will then determine how to proceed. I will apply your initial phone fees to the fees for the projects and services we agree to. We will come to an agreement of how I will be able to help make your business more profitable. And, I will provide you with every expertise available to make sure we succeed together. So, don't worry about paying for our phone conversation -- you will get your money worth from my help. The Ingenio Service provides me with protection from putting in a lot of research and analysis work and not getting paid for the efforts. I have had clients agree to business plans and analysis that require hundreds of hours of work on my part only to tell me they don't want the results and not pay me for the work. Obtaining the negotiation fees up front enables me to provide you with quality work and effort. Your personal small business consultant is ready to work for you right now. 1-888-464-3646, extension 0405115 |
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